To promote the launch of Windows 10, Microsoft wanted to do more than upgrade software - they wanted to upgrade the world. POSSIBLE worked with Microsoft to launch #UpgradeYourWorld, a campaign that celebrated a software launch with social impact. I wrote site copy and social for the campaign.
Along the way, our team had the opportunity to hear from some 2nd graders how they'd upgrade their world. I helped write interview, script, and blog content for this spot: